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Weekly Tips - 3 Recruitment Blogs
1. http://blog.hirestrategies.co.uk/ - long term favourite blog of mine from Peter Gold. Often strongly opinioned articles about HR/recruitment technology.
2. http://recruitingfuture.com/ - written by the very talented Matt Alder; this blog is about future trends in recruitment. Matt's had a bit of a blogging break but seems to be back now.
3. http://capitacareers.blogspot.co.uk/ - nice example of a recruitmernt company blog. Articles for jobseekers and ones giving insight into working at Capita Careers.
Weekly Tips Sponsors: TriSys has 20 years experience delivering CRM recruitment software to recruitment agencies of all sizes, in all industry sectors. Watch us on video at www.trisys.co.uk.
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How NLP Can Boost Your Results in the Recruitment Industry
by Watt Works Consulting
Recruitment is all about selling. Selling yourself, selling the job you are recruiting for and selling your candidate as the right person for the role.
People only buy in to a company or role when they have gone through some sort of internal process that allows them to conclude that it is right and valuable for them – in short, they have become convinced. Being able to understand and detect the way individuals you are dealing with on a daily basis come to form their decisions (the process they go through internally) means that you can adapt your approach to suit each individual and therefore achieve greater success.
The Convincer Pattern, as it is known in NLP (neuro-linguistic programming), is one of a number of what we call ‘meta-programs’ which are essentially mental filters. Being able to detect and understand the ‘filters’ or ‘meta-programs’ that individuals are using gives us a way of assessing how individuals need to receive and process information to enable them to make decisions that are ‘right’ for them. In other words it can give you the edge in recruitment because you can understand how to communicate and sell more effectively to each client and candidate.
Examples of Convincer Patterns and how they might translate in the recruitment industry include: -
• Some have to see in order to get convinced: e.g. your company’s website, a face to face meeting or a client’s website for a role you are recruiting for
• Some need to talk to someone about it in order to get convinced: e.g. a phone call with a candidate about a job role as opposed to an email
• Some need to try something out first and have a test drive: e.g. a trial run with a new client for a position they are recruiting for before your company become their preferred recruiter
• Some need to evaluate the idea in their mind for a certain number of times in order to get convinced: e.g. sending a client a CV for review over a few days
• Some people like to understand things in great detail before making a decision: e.g. a candidate may want a detailed job description
• Some need to think about it for some time: e.g. a client may need to mull over candidate’s CVs for a while to evaluate their suitability
• Some need to hear from others who have experienced something or someone in order to be convinced: e.g. a new client you are pitching to may want to speak to some of your existing clients
If you observe, listen and note carefully your client or candidate’s responses or comments it is possible to understand what their Convincer Pattern is e.g. if a candidate asks you for a detailed job description by email to look over, you can understand that they need to see information and evaluate it before coming to a decision. Is this sometimes frustrating to you when you are pushed for time? Perhaps the question – “How long would it be useful for me to leave this with you before getting in touch again?” could save you some chasing. This is just a small example of how understanding convincer patterns can not only help you to sell better, but also reduce your stress levels and wasted time by creating more realistic expectations of other people’s potential reactions.
Think for a moment or two about how well you and your agency are catering for the different Convincer Patterns of candidates and clients. How many ways do you have for providing information about available positions to candidates? Do you simply send them an email with an attachment? Send them a URL link to your website? Do you pick up the phone and chat with them? Do you arrange a face-to-face meeting to talk about things?
In terms of recruitment, time is a precious commodity and often there simply aren’t enough hours in the day, so being able to use NLP techniques such as this Convincer Strategy, can help you identify quickly what approach you need to take with a client or candidate in order to get the sale.This article was produced by Watt Works Consulting who are experts in the field of NLP and provide consulting and training to companies in a variety of sectors including Recruitment, Higher Education, Banking, Retail and Local Government.
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Recent Articles You Might Have Missed
- Stop Doing Searches Over Again by Lou Adler
- Four Steps to Make Each Day Count – Recruitment Training Tips by Nicky Coffin
- Ten Tips for Working a Trade Show by Bill Radin
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Putting the good stuff in…
Profitable growth is your priority at a time when your clients want the best people to nurture those green shoots. And the best way to promote growth is to run the only recruitment software specifically designed to do just that: Itris. Incorporating unique business development tools and integrating seamlessly with social networking sites and mobile applications as well as your existing systems, Itris fulfils all your functional needs right out of the box: crucially, with industry-leading technical support. Result? Productivity shoots up, you always have the right data at your fingertips and your people are freed to grow the business proactively.
Tel. 0845 680 0660 or email sales@itecsystems.com 
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| UK Recruiter News: Louise's blog and top topics on the discussion forum
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Hitwise top 10 Recruitment Sites, week ending 20th October 2012
The most visited UK recruitment sites last week, starting with the most popular, were www.linkedin.com, www.indeed.co.uk, www.reed.co.uk, www.totaljobs.com, www.jobrapido.co.uk, www.tes.co.uk, www.jobsite.co.uk, www.jobs.nhs.uk, www.cv-library.co.uk and www.monster.co.uk. For more information about Hitwise, visit http://www.hitwise.co.uk
Press Releases
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RecruiterHub expands services to Bristol, Leeds and Nottingham
"Innovative and fast growing revenue growth consultancy RecruiterHub has now launched in Bristol, Leeds and Nottingham to complement its existing London Hub. RecruiterHub, launched in 2009 has experienced consistent growth over the past three years by working alongside SME recruitment businesses in a range of sectors including IT and pharmaceutical. In addition to its respected business advisory service, it now offers high-impact commercial training, ‘The Academy’ – a unique in-house training programme for new starters, Intel – its bespoke market intelligence service and Coaching. www.recruiterhub.com"
LeavingUni iPhone and Android apps now launched
"LeavingUni is a dedicated graduate job board providing helpful content such as career advice and access to the UK's latest graduate jobs. It has been designed solely to support and guide uni leavers throughout their transition from student to professional. LeavingUni provides fantastic advice and services for candidates and this has now been noticed and have been shortlisted for the National Online Recruitment Awards 2012 for 'Best Newcomer in Online Recruitment ' and 'Best Innovation in Online Recruitment'. Now reaching over 7,300 visitors per month LeavingUni will grow and grow and strive to inspire your futures. To provide a even better service for graduates, HotLizard and AllTheTopBananas.com have partnered up for the production and launch of the ‘LeavingUni iPhone App and Android App.’ The App’s has been designed for the candidate to experience the most recommended way of job seeking whilst on the go. www.leavinguni.com"
Flexible working needs to be more innovative to attract highly skilled technology workers says Darwin
"90% of businesses interviewed in Europe by Darwin Recruitment offer flexibility in the workplace but considering the recruitment challenge for certain IT and Telecom skills Darwin questions whether they go far enough.In a series of surveys conducted by Darwin across five European countries, results show that the vast majority of companies offer flexibility around daily or weekly shift variations but few, if any, go beyond this. In a market that competes heavily for top tech skills Darwin asks whether more firms should be offering annualised hours or even annual secondments that keep strong skills within the business.“The IT & Telecoms sector never ceases to stop innovating to bring enterprise services and consumer customers what they want so we think they should apply some of this ‘Blue Sky’ to their labour resources” says Paul Kirby, CEO and Joint Founder of Darwin Recruitment. for more information. www.darwinrecruitment.com/resources/news"
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