A Note from the Editor
Monthly Marketing Tip from Blue Sky PR
Invest time in quality content rather than money in SEO: No-one would argue that recruitment firms need three things to help them grow - quality clients, the right candidates - and great consultants. The key to acquiring all of those things is engagement - but how do you engage? By providing your audiences with quality content that is of use, of interest - and above all credible. And how do you provide content that is really credible? By making sure that you are appearing in the media that your clients, candidates and potential consultants are reading - because it's that third party credibility that sets apart quality content from all the rest of the noise that your stakeholders get bombarded with on a daily basis. Writing a blog post or pushing out a tweet based around a piece that appeared about your firm and its expertise in your sector press or a newspaper and linking back to that piece will showcase your credibility AND be good for your SEO!
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