Recruitment is all about selling. Selling yourself, selling the job you are recruiting for and selling your candidate as the right person for the role.
People only buy in to a company or role when they have gone through some sort of internal process that allows them to conclude that it is right and valuable for them – in short, they have become convinced. Being able to understand and detect the way individuals you are dealing with on a daily basis come to form their decisions (the process they go through internally) means that you can adapt your approach to suit each individual and therefore achieve greater success.
