Issue two of Briefings from the Near Future.  Each week Alex and I will round up the must-read articles to keep you ahead of the game when it comes to technology, digital marketing, social media and recruitment.  

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Who are the winners and losers? (spoiler alert.. the winners are candidates & the losers are small agencies)

Job-seekers will now be able to apply for vacancies directly through Facebook, as the social media giant announced an expansion of its job-finding function to more than 40 countries including the UK.

One tool uses AI to write and test email subject lines, email copy and generate email CTAs.  It generates optimised subject lines that do better than 98% of human ones

This sneaky little feature allows companies to follow you around the web, targeting you with ads based on your browsing behaviour.  Firefish share how to leverage it for recruitment.

Consider how much easier your life as a recruiter would be if you could communicate with people quickly, easily and freely every time you needed to.

Every consultant or SEO will be asked at some point to investigate an organic traffic drop. To make that investigation a little less painful, this post lays out eleven essential questions to ask that'll help you get to the bottom of the drop.